The Necessity of a strong Brand Presence
- Marie Lof
- Sep 18, 2024
- 4 min read
Creating A Brand Presence
Social media is like a lighthouse, with your brand as the light that draws your audience in like a moth to a flame-or at least that’s the goal. Each post should strengthen the connection between your brand and its audience. But how do you create that connection, and what keeps bringing them back?
BE Present
Consistency:
by regularly posting on platforms, you are establishing a reliable and consistent relationship with your viewers. By setting a schedule and maintaining a regular flow of content you allow your audience to be on the lookout for your brands latest posts, updates, and can even build anticipation through your online community, spreading awareness and boosting audience interaction.
Through dynamic profiles, fulfilling content, and brand transparency you can extend your reach, gain customer/clients, and further acquaint your brand to its audience by letting them get to know your brand, its personality, and character on a more personal note.
Captivating Audiences
Having a strong presence online does more than just cast a light over the dark water we know as social media. It also allows your audience to connect with you. Through methods like comments, messages, polling, and going live brands are offering unique and personal interactions with viewers, building relationships, and creating a community.
These interactions have extended the reach of brands like never before, allowing them to reach new markets, and challenge the traditional standards in brand awareness and communication. These interactions are not always about how they hear you; they are also about how you hear them and what you are willing to learn from them.
Listening can be a powerful tool that boosts our ability to grow and meet your community’s needs.
A notable example is when singer Jax wrote a song about Victoria's Secret that resonated with many women in her virtual community and created a stir online. Victoria's Secret noticed this and reached out to the artist. Although her song wasn’t intended to negatively impact the brand, it highlighted that many women felt excluded by Victoria's Secret, a message the brand did not want to convey. Victoria's Secret had already been making consistent efforts to embrace more body shapes, personalities, and even support breastfeeding mothers (though there is still work to be done); However, i believe this song will help strenghthen the relationship between the brand and it's audience in the future.. By taking these steps, Victoria's Secret acknowledges their audience’s needs and takes appropriate actions to meet them. In return, this new trust builds loyalty and creates brand ambassadors—advocates of your brand and its cause.
Guiding the Conversions
If it seems like a lot of work goes into opening the conversation and getting your community to talking, it is because it is. Just like in the real world when we get a bunch of people together for the first time, we break the ice through creating engaging activities that will lighten the mood and open the conversation the online social scene is no different.
Why go to all the trouble, what is the purpose or building this online community and who should drive it? If I am hosting an event, I am not going to let the guy down the hall come set the mood, tone, and drive the conversation. I spent a lot of time, effort, and resources in planning the event and although I want it to flow organically, I also want to meet my goals and gain my desired outcome.
In order to understand how to guide the conversation you have to know what do you want out of the conversation, are you a product looking for customers, service wanting to gain clients, not for profit looking for funding, or something else; answering these questions enables you to steer your virtual conversation into a tangible outcome, and that’s the goal right, success.
Taking charge of your conversation being confident in your call-to-action, crafting enticing ads, and pushing reoccurring interactions are all compelling methods to send your message out to the audience and create a rippling effect that echoes into the abyss.
The Takeaway
Digital marketing grows every day, hour, and second; right now, at this moment someone is going viral, and thousands of brands are looking for the opportunity to create the next big conversation that will captivate the masses.
No matter who you are on social media the goal is always the same, to be the brightest beacon, drawing the most engagement, and showing the world why they are the best and viewers should join them in the quests.
By allowing audiences to get to know the brand, creating personal connections, and guiding the dialog you’re ensuring your brand stays on tasks and is connecting with viewers that resonate with brand and are cheering for its success. It is support like this that has moved online presences into tangible success stories every day.
So, the next time you think about flooding your social media with content; step back and create a piece of compelling content that will resonate with your viewers and get them accustomed to when you’re going to post that irresistible creation that just keeps them wanting more.
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